The pioneering spirit

Much of the ingredients of what makes today's modern sports and competition cars owe their formulation to a team which dominated the high-profile sport of Formula One during the 1960s and '70s.The story started in 1952 with the formation of Lotus Engineering Ltd by a civil engineer, Colin Chapman.Chapman possessed a passion for racing, and built his first car in 1948.Click here to read more.

Goodyear leads the way

Goodyear Tire and Rubber Company invited dozens of companies from around the world to its world headquarters in Ohio recently to learn the latest in global demand trends in the automotive and tyre industries and the challenges ahead.The companies, some of the industry's strongest research and development organisations, were then invited to participate in a research and development partnership with Goodyear as part of its innovation initiative.Click here to read more.

Abuzz with Kia BUZZ

Kia BUZZ (http://kia-buzz.com), launched on Sept 3, 2007, turns two this month.Kia BUZZ debuted as the first blog introduced by a Korean company targeting a global audience.It was hailed as a model example of corporate communication and attracted attention from media sources and bloggers around the world.Today, Kia BUZZ is visited by bloggers from 170 countries.These days quite a few people start off each day at the office by reading Kia BUZZ, along with several other auto industry blogs.Click here to read more.

Beauties and teasers

The 63rd Internationale Automobil-Ausstellung, otherwise known as the Frankfurt Motor Show, is just a few days away. Already automakers are releasing pictures to tease the public of what they can expect this year. While many of us would want to see cars that will be affordable and on our roads, we can't help but be captivated by the imagination that motor shows bring. Coming up are some of the cars and concepts that have been officially revealed before their debut on the world stage at the motor show.Click here to read more.

Mazda past and present

The story of Mazda Motor Corporation is one outside of convention - keeping its unique identity, and like the city of Hiroshima where it is based, one of rebirth and positive human spirit.To understand what makes Mazda tick, journalists from Malaysia, Indonesia and Thailand were invited to attend a brand forum held at its headquarters in Hiroshima recently.   Also journalists were given a preview of the facelifted version of the Mazda 2 hatchback and sedan.   Mazda 2Click here to read more.

Kia Soul on ‘Most Exciting Cars of 2010’ list

The new Kia Soul has been picked to be on the "Most Exciting Cars of 2010" list by TIME.com, the online edition of TIME magazine.Also a recent recipient of a "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS) and among the "Top 10 Back-to-School Cars" by Kelley Blue Book's kbb.com, Soul was recognised by TIME.com for its roomy interior, large cargo volume, standard convenience features and impressive value.Click here to read more.

Sanya offroad battle beckons

From Sept 19 to 23, it's Enter the Dragon, the Rainforest Challenge (RFC) style of 4x4 event "exported" to China.The host venue of this inaugural China-Sanya International 4x4 Challenge, a signature event from the Founder of the RFC, will be Sanya.Some 50 Chinese teams will be joined by 15 overseas groups representing Europe, the Middle East, South Asia and South East Asia, making this the "hottest 4x4 action" to be held in China.Click here to read more.

Golden anniversary of three-point seat belt

More than one million lives were saved by the three-point safety belt, an invention created 50 years ago by Volvo engineer Nils Bohlin.Bohlin studied the safety belts used by jet fighter pilots and learnt that a more practical system was needed.Using the strongest parts of the body (the rib cage and the hip), the three-point seat belt was invented and is still in use today.Click here to read more.